The Dealer's Guide to Beacon Technology and Its Many Years of Effectiveness.
Beacon technology has been a topic of the marketing and retail industry since Apple introduced iBeacon in 2013, and Google Eddystoneim 2015. According to a Business Insider report, they are expected to generate more than $ 44 billion in retail sales. So far, despite the early excitement of tech industry insiders, beacons have been slow to catch up. However, this is changing with the development of major mobile applications in the field of beacon technology.