Are you looking to improve your brand reach, user engagement, and sales on Instagram? If you said yes, then we are glad you have come to the right place.

 

Thousands of business and brand owners promote their products and services on Instagram every day. But the truth is only some of them are successful, and most of them struggle to get the attention of users.

 

Whether you are looking to get started with Instagram marketing or thinking of ways to improve your marketing success, here are a few tips and tricks you can follow to create a killer Instagram bio and ultimately generate more leads through your promotions.

 

The right procedure to set up your Instagram profile

 

First: Setting up your Instagram profile

1. Be consistent with naming Your profile name is everything. What you are going to type here, whether it’s your name or your company’s name, will be seen by everyone when they visit your Instagram bio. Make sure you pick a professional name and not a funky, meaningless name for fun. Whatever name you choose should be the same name on your other social media accounts as well. This will ensure consistency and help potential clients find you more easily on social media.

 

2. Do the same with your email address

 

Whichever email address you use to sign up on Instagram will be notified of any alerts or updates, so make sure you use the same email address for all your social media accounts. This way, you won’t miss any important alert or notification from your network.

3. Choosing a memorable username Without a doubt, the very first thing that people will see when you comment on someone’s page or share a photo or video is your Instagram username. See to that your username truly correlates to your brand.   Additional Tip: One easy way to get someone’s attention is to tag them in your comments and posts. Use the ‘@’ symbol before their username, and they will be tagged in your updates, and get notified instantly.

 

4. Get texts by adding your phone number

 

If you hate the idea of getting updates in your mail inbox, it would be a good idea to use your phone number for notifications and updates.

5. Add gender only if it makes sense to do so If you are running ads that are targeted towards a specific gender, then it makes sense to use gender mentions in your hashtags and updates to send an alert wave to users in your community. However, this is a sensitive thing so if you’re unsure or skeptical about including gender mentions, feel free to ditch the idea of having them in your updates itself. 6. Put real focus into creating an effective bio Ah! The bio – this is where miracles happen. As you are probably aware, your bio is the only place where Instagram permits you to have a clickable link (to your website or blog). So, make sure you don’t miss to include your link in your Instagram bio. Along with your bio, it also helps to include a very brief description of what you are offering and your contact details right below your website link to allow potential customers to contact you immediately. 7. Highlight your website with your one allowed link

Since Instagram allows only one clickable link in your bio, it becomes necessary that you put more thought into what you should be linking your bio to. It doesn’t necessarily have to be your website or blog always; it can also be your landing page or sales page that helps potential customers complete their transaction.

Tip: To know how your links are performing and how much traffic they are driving to your website, be sure to use click-tracking tools. 8. Leverage reach with 'similar account'  suggestions

Activating this feature means that your Instagram profile will appear predominantly in “suggestions” at the top of the home page when other users are looking for follow-worthy accounts.

Craft a seductive Instagram bio

Once you’ve set up a professional Instagram account using the above-mentioned methods, the next thing you need to do is create a catchy bio that will help you land more paying customers.

1. Choose your name wisely

 

Just like Twitter, Instagram is one of the most indexed sites on Google and other search engines, so prominent user names always stand a great chance of appearing in search results for relevant keywords. If you are a freelance carpenter, then consider keeping a name like “John Smith Carpenter” to stand out from your competitors.

2. Get to the point with your profession

 

With every headline that you write and every post that you share, make sure your messages are straight to the point. Don’t beat around the bush. Keep your descriptions short and simple and be clear to the point.

 

3. Share your hobbies to show your personal side

 

If you are a freelancer or a local business owner, then chances are that your followers want to know a bit about your personal side as well. Don’t get me wrong, you don’t have to post what you had for dinner or what TV show you like to watch in your free time, but sharing brief information about your passion, goals, or hobbies would just help like-minded people relate to you and interact more often than not.

 

4. Use a strong call to action

 

Use a strong call to action to positively influence the purchasing decision (https://gramilab.com/buy-instagram-story-views/) of your customers and land more sales through your Instagram promotions.

 

5. Choose hashtags that will resonate with your fan base

 

Your hashtags might not get your account a top ranking on Google for relevant searches, but they are the only tool that will help your target audience find you on Instagram. More views ultimately results in more likes and followers, so make sure to use a list of popular hashtags related to your business.

 

6. Choose your URL as and when required

 

Over time, the intensity of your promotions might vary, the nature of your posts might vary and you might even run paid Ads to generate more leads on the platform. In that case, it makes sense to alter your bio link according to your promotions so you take complete advantage of your smart Instagram marketing campaign.

 

Here are some scenarios when you can update your bio link:

 

ü  When you have launched a new website or blog

ü  When you are introducing a new product or service

ü  When you are promoting a festive offer or offering surprise discounts

 

7. Be unique by having an attention-grabbing layout

 

No matter how good your promotional content is, your primary goal is to stand out from the crowd. For this purpose, make sure that you use unique elements like emojis and symbols that will add a fresh layer of colors to your already colorful photos and animated videos. Standing out helps you to outrank your competitors and in turn get better results with Instagram marketing.

 

In Closing

 

Instagram marketing success is all about attracting users by (1) posting informative and interesting content and (2) making a catchy profile that makes them to take action. The tips mentioned in this post are just designed to help you do that.

 

If you are looking for some inspiration, please check out Post Planner's Instagram bio.