Any old picture can be worth a thousand words. But your target niche does not need or want a thousand words. Your ideal audience needs the right words, matched with the right images to tell a story that is unique appeal to their deepest desires.
Studies show that people understand images faster than words, remember the most, and if there is a difference between what we see and what we hear, our brain will believe what they see. Our priority brains visual information about any other kind, which makes images the fast track to connect all traders seek.