Normal 0 false false false EN-IN X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-IN;}
A part of eCommerce sales gets generated through affiliate marketing. That makes affiliate marketers and brands strive to improve their services and products to obtain great revenue. Data-driven advertisement is applicable to affiliate marketing.
So, monitoring the progress of your marketing campaign offers insights into marketing trends and customer behavior. That's where the use of affiliate monitoring software is pivotal.
The Role of Software for Monitoring Affiliates
Besides monitoring the earnings and progress, it formulates a strategy for various marketing channels based on real-time surveys. The best affiliate monitoring tool can manage and monitor sales for affiliate networks.
It also lets the marketer monitor the number of page visits and clicks. Alongside this, it gives an understanding of commissions earned so far. So, irrespective of whether you are a newbie or experienced, investing in the right software is a valuable step.
Are you planning to invest in adware protection through monitoring software? You have decided the best for your company. With a software solution, you can maximize your marketing strategies. Besides, it saves you immense time monitoring the conversion data. So, you can run multiple affiliate programs simultaneously. And here's the other side of the story.
With affiliate marketing, there come chances of affiliate fraud. Therefore, a marketer must protect the company and its reputation from nefarious actors. That's where implementing affiliate tracking and monitoring software becomes a prerequisite. With all these perks, the software solution can only serve the business with ample benefits.
What Does a Software Solution Do in Affiliate Marketing?
The most significant objective of choosing a software solution for affiliate marketing is to protect the establishment against fraud. These days, malicious actors do not consider the business size or niche. They can target a company anytime. So, with a tool, a marketer can secure the data & increase the system's stability.
The software solution protects affiliate marketers from any fraudulent activity. Here are the most common types of fraud:
ü Cookie stuffing: It's the technique where affiliates drop different cookies on the user's browser via adware to monetize sales
ü Domain spoofing: It's when attackers impersonate a known business or person with a fake email domain or website to fool individual into trusting them
ü Data Center Traffic: It's traffic that gets detected by IP Address for originating in the data-center
ü URL Hijacking: Better known as typo-squatting, it's an affiliate trap where domain registrars, affiliates, ISPs, and threat actors register domains to earn commissions.
ü Click injection: An intelligent type of click-spamming where fraudsters detect broadcasts and trigger clicks
Are you suspecting click fraud or click injection? It is high time to choose the right software solution that offers click fraud protection. The software will also control the real-time operations within one affiliate program. A comprehensive software solution monitors sources of traffic & clicks. Additionally, it keeps the business secure from malicious actors or fraudsters by monitoring fraud activities.
Features You Must Consider Before Choosing One:
While choosing the tool, ensure to get the following features:
A Simple UI
Without a simplistic and intuitive user interface, can the software cater to marketers of all levels? No. So, it would help if you have a dashboard that's simple to navigate. Besides, it must provide detail about the progress too.
Fraud Detection
Affiliate marketing tracking software is important because it assists marketers with fraud detection solutions. Moreover, protecting the affiliates from suspicious activities keeps the networks secure. Besides, it keeps a customer safe throughout their purchasing journey.
One quick note: These solutions keep affiliate traps at bay, there securing the advertisers' ROI. Besides, it protects the reputation and monitors the advertising budget. So, safeguard your customers' buying journey with such software.
A Reliable Customer Support Team
Irrespective of the complexities associated with the software, its customer support team must guide you. It should assist beginners and experienced in the same way. With an astute customer support team, it saves you from losing access to valuable data.
Commission Management
The most significant affiliate monitoring solution allows you to monitor customer clicks & page visits. Besides, it also manages sales. While running many affiliate programs simultaneously, the manual process of recording sales becomes tedious. Thus, a tool does it all with speediness and efficiency.
Safeguard Your Affiliate Networks with VPT's Exclusive Software Solutions
Virus Positive Technologies intend to shield a company's or marketer's affiliate networks. So, consult the team to shield your brand reputation today. VPT comprises a squad of technology enthusiasts who excels in comprehending a company's requirement.
Only then will they integrate their automation solutions for preventing affiliate networks from fraud. With astute professionals working on affiliate marketing tracking solutions at VPT, you can improve advertising ROI. The team can monitor fraudulent activities in the digital ad channels. So, recover your lost marketing revenue with VPT today. Book your initial appointment now.