Staying aware of client assumptions can be overwhelming. Indeed, the facts confirm that they expect significantly more today than any other time in recent memory. Their necessities and needs are being reshaped by computerized, social and portable advancement. They need promptness, effortlessness and altered counsel – and they need to speak with their guide at whatever point they need.    In opposition to the doomsayers, the patterns in computerized development are not a danger to the future part of the financial consultant. They are, indeed, compelling the job to advance and turn out to be more help situated and client centered. Advisors need to know their customers well, comprehend their requirements and fabricate a customized relationship with them. This implies being carefully set up to speak with their customers on the channels their clients pick. The furthest down the line advanced instruments can help a counsel meet people's high expectations and flourish in this new world. One extraordinary advantage of these devices is that they save time, permitting advisors to zero in additional on their customers' exceptional necessities – and that requires specific skill.    Get explicit skill: inform the customer with a reach concerning trained professionals  Customers are all around educated financial backers who do their own examination. In any case, they actually need to have a devoted counselor at their branch, despite the fact that the larger part say they visit their branch less frequently now, in view of self-administration online administrations. For that uncommon time when they do go into the branch, customers are searching for mastery they can't get themselves – exhortation that is customized for them.   To be well-positioned to respond to clients with on-target advice, wealth management advisor need to focus on one area of expertise, rather than hundreds of products. After all, an advisor can’t realistically be an expert on mortgages, retirement planning, tax optimisation strategies and financial savings – it’s more productive to specialise. The advisor can then send a client to a specialist to respond to specific needs that require more expertise.   Use Digital tools to support complex interactions With three parties discussing an investment, the advisor, the specialist and the client all need a platform for seamless conversation, regardless of their geographic locations and their channel of communication. This informal style of conversation allows for a more natural interaction that is mutually beneficial and ultimately improves client-advisor-specialist interactions.   Video Conferencing: closing the expertise gap  While specialists are likely not available at all branches, it’s still important for a client to be able to see who they are talking to when it comes to important financial decisions. This is where video conferencing can solve a lot of logistical issues while making space for a trusted conversation. The mortgage application process is a good example.   When it comes to applying for a mortgage, it’s still preferable to sit down with an advisor rather than discuss it over a phone call, especially since it can be a lengthy process. But there’s also not always a specialist available at every branch. The beauty of video conferencing is that it connects more customers to mortgage experts, when it is most convenient for them. It can also help alleviate the pressure on banks’ resources, by making mortgage specialists more widely available to customers.   Lloyds has been using video conferencing since 2015, to connect customers via laptop, desktop or tablet, with a mortgage specialist. The video service saves customers a trip to the branch and provides them with face-to-face advice on their important financial decision – from the comfort of home. Lloyds is currently piloting an in-branch video service to increase the availability of mortgage advisers during peak times.   Nationwide Building Society launched a similar service in 2014, using a video link service in branches that connects customers with mortgage specialists. The program has since expanded to more than 400 branches across the country. The financial institution says the service has reduced wait times while increasing access to mortgage advice across the UK, as some branches don’t have trained mortgage advisors on site.   What’s the pay-off for using digital tools? The investment manager can leverage digital productivity to target client communications and concentrate on more valuable actions such as face-to-face engagement. The advisor has the opportunity to interact with customers who are unavailable through other traditional channels (such as the telephone); as the advisor builds more a more trusting relationship, they can create more trusted touchpoints and contacts that will eventually turn into more business opportunities. Once the client accepts to interact directly with the advisor online, banks can gain insights by quickly measuring the relationship as well as the sales benefits. Digital application for financial services must be put into the human dimension to be valuable and meaningful. Digital devices have to be means of leveraging human interactions, not vice-versa and rather than replace the advisor, they will empower them.